This article written by Tim Nudd the creative editor of AdWeek, a website relating to all your advertising and creative needs. Leaves a bad taste in your mouth after reading. Like a spoiled child who is used to have his toast cut into triangles, and throws his food on the floor should his mother dare bring him squares. Nudd has decided to be one of the first to hate on the new Instagram logo, and frankly? He’s wrong. Yes. I know it’s an opinion, but he’s still wrong.
Clearly a lot of work has gone into both logo designs. Although the video Instagram have made showing their creative process to reach the new logo from the old logo, seems to be working as some kind of justification for the lack of… well… anything, really in the logo. It’s still a nicely designed, simplistic piece. Its perfect for the purpose it provides, although maybe a little too simplistic, the real proof in this pudding is seeing the app nestled amongst others on your device. Having just downloaded and seen the new logo on my device, I can honestly say it’s hardly forgettable. It’s fun, it’s not serious… it’s easy going, and it doesn’t get lost amongst my other apps.
The old logo on the other hand appears very rigid. Stern. Professional. It’s a camera that 90% of all photos on Instagram won’t have been taken using; since the majority of Instagram photographers use their mobile phone camera. With 18% of all devices having the app installed. The old logo was very much out of date, matching with the original more browser focused version of the app; where people would upload pictures from their fancy DSLR cameras. As mobile phone cameras weren’t that great for a while. Whereas now people use their fancy mobile phone cameras, with the ability to upload pictures direct to Instagram. Never having to transfer data from one device to another. The platform has taken significant steps forwards, but the app icon hasn’t.
Bringing the app icon into a more modern light, to reflect a more playful and fun nature of using Instagram is a good idea. I don’t see anything wrong with this new logo. I think that complaints like Nudd’s are probably par for the course, people don’t like change and it takes us a short while to get used to it. I have no doubt that Nudd won’t care two hoots what his Instagram logo looks like in a week’s time. So maybe you shouldn’t have thrown your toast squares on the floor Tim, because your mum isn’t about to go make them again for you. She’s a very busy lady.